KARACHI: Harvard Business School Publishing as published a case study entitled KASB Securities – Reclaiming its Position as a Leading Brokerage of Pakistan.

The case study was conducted by Dr. Adeel Zafar, Fazal Jawad Seyyed and Hafsa Ashfaq from Lahore University of Management Sciences (LUMS).

This is the first case study of a Pakistani fintech company and stockbroker published by LUMS and Harvard Publishing.

The case traces the path, challenges, and strategic options that the company’s founders faced when re-launching KASB Securities as a digitally focused stockbroker. The case study can be found on Harvard Business Publishing (click here for the link).

KASB is one of the oldest capital market institutions in Pakistan and was founded in 1953. It was reissued in 2018 by Ali Farid Khwaja and Mahmood Bukhari. The KASB’s mission is to democratize investment and help people improve their financial well-being by giving them access to investment products and financial education.

“As an alumnus of LUMS, I am delighted that a case is available to students on the Pakistani stock exchange. We are humble that our journey and mission has been recorded as we believe that access to investment products is necessary for both the financial well-being of the people and Pakistan’s economic progress. Our team is on a mission to transform the Pakistani capital markets and we believe that digital tools like the KTrade app can give everyone access to investments, ”said Ali Farid Khwaja, Chairman of KASB Securities.